Today, we pause to remember the tragic events of September 11, 2001. We honor the lives lost, the bravery of first responders, and the resilience of our nation in the face of adversity. As we reflect on this day, let us hold close the values of unity, compassion, and service that emerged in the aftermath. May we never forget the sacrifices made and continue to support one another with the strength that defines us.
Respectfully,
TeamVetCV
We at VetCV thank you for trusting us to continue to do our part in supporting our Nation’s active military, Veterans, and their families.
If your organization is hiring – Post your Jobs on VetCV. Email or call us at teamvetcv@vetcv.com, 850.441.2008 – We’ll help get the word out!
Why it’s Important to Correctly Identify Your Target Audience
As veteran entrepreneurs ourselves, TeamVetCV knows how important it is for a business to understand their target audience when attracting and retaining customers. Many, however, will struggle to define their target audience and communicate that to their teams. Identifying your target audience is a necessary step toward sustainable growth. Sustainable is the key word here; because you don’t just want any customers, a business with healthy growth attracts their ideal customers. When looking to grow a small business, understanding which clients will lead to profitable exchanges is key to identifying your target audience.
Who is Your Ideal Client?
Identifying your target audience requires a self-assessment of your business alongside some research. As well as understanding your product and location, a few questions you may want to ask can include:
What are you doing now to attract customers? How well is that working?
What are your business’ current capabilities and reach?
What demographics do your current clients belong to?
E.g., Are most of your customers business owners? Are you mostly serving families? How many of your clients are veterans?
Of those demographics, how many utilize or purchase your products/services with the highest margins?
Where do those demographics overlap with other communities or groups?
E.g., If your top demographic consists of veterans, you may want to look into veterans’ organizations or communities with a high veteran population. If you primarily serve young families, you can research online groups for new parents.
These are just examples, but this is a good place to start identifying your target audience. You may also want to utilize analytic tools such a Google analytics or Meta Business Suite to understand who is viewing your online marketing campaigns, where they are coming from, and how often that translates into them becoming a customer. You will also want to compile this information into a document, spreadsheet, or matrix in order to easily identify any changes in your audience and what might be causing them.
Identifying and reaching your target audience is a complex process and will take a bit of effort. These suggestions can help you get started, but you may need to do further reading to learn specific methods for growing your audience. TeamVetCV has tons of resources, tools, and partner organizations that can help you grow your business.
Need Help Finding the Right Clients for Your Business?
If you are a small business owner, entrepreneur, or a working professional and you want to expand your customer base, then we’d recommend VetCV Patriot Teaming Partner JULO Strategy Global. They provide entrepreneur mentorship programs and advisory services to current and aspiring business leaders and are holding a Business Growth Workshop this Thursday, April 24, 2025. JULO is also offering FREE admission for veterans, so follow the link to find out how you can take advantage of this generous offer.
Join JULO Strategy Global for this hands-on workshop where you’ll learn:
✅ How to define your target audience with clarity
✅ Where to find and connect with them effectively
✅ Strategies to attract and retain loyal clients
✅ Actionable steps to implement immediately
Walk away with a clear action plan to grow your business by targeting the right people!
TeamVetCV is honored to support Marine Corps League Pensacola’s 2025 Car Show!
Join us for day of family-friendly fun supporting local Veterans! Enjoy spectacular automobiles or show off your own, with exhibitions ranging from military vehicles, classic cars, huge trucks, motorcycles, and more! All while supporting Marine Corps League Pensacola’s initiatives benefiting local Veterans.
Featuring:
Door Prizes
50/50 Cash Drawing
Door Prizes
Games
Gifts & Crafts
Great Food & Drinks
Prizes awarded for Top 25 in each category, as well as: Best Mustang, Corvette, Jeep, Truck, Engine, Muscle, Theme, Interior, Paint, Motorcycle, Daily Classic, and more!
Best in Show Prize is a Genuine USMC KA-BAR Knife!
At VetCV, we’re proud to help champion the Veterans’ ACCESS Act of 2025, a vital step to secure timely, quality healthcare for veterans, led by Chairman of the House Committee on Veterans’ Affairs Rep. Mike Bost. The VA healthcare system serves around 7 million veterans annually. However, in 2014, investigations conducted by Congress and the VA Office of the Inspector General revealed severe delays in patients receiving care from VA, leading to an ongoing revolution in efficiency and access to healthcare for veterans which VetCV has been part of since its beginning.
A Brief History of Our Involvement in Expanding Access to Care for Veterans
In 2007, in a proactive effort to expand access to care, VA initiated Project HERO, a pilot in six of the 21 Veterans Integrated Service Networks (VISNs), where Humana Veterans Healthcare Services (HVHS)—alongside VetCV sister company VeritasHealthCare (VHC) as a first-tier subcontractor—expanding care by creating a network of over 46,000 community providers. This gave VHC and VetCV leadership deep insight into this model, particularly in building networks of community providers that veteran patients can access, managing claims processing, and facilitating timely coordination of care. Project HERO’s success led to the Veterans Choice Program in 2014, offering nationwide access to private care for veterans facing long waits or travel burdens. This further evolved into the VA MISSION Act of 2018, rolled out fully by 2019, establishing permanent access standards and broader community care options across all VISNs.
VetCV: Born Out of a Commitment to the Needs of the Veteran Community
VetCV CEO Niels Andersen and Rep. Jeff Miller at Veterans Memorial Park Pensacola.
In 2013, due to the work on Project HERO, VeritasHealthCare CEO Niels Andersen met with Chairman Bost’s predecessor, then Chairman of the House Committee on Veterans’ Affairs Rep. Jeff Miller and his staff regarding an initiative to inaugurate honor flights in Northwest Florida. Over time, their discussions naturally broadened to include veterans’ barriers to accessing VA healthcare as well as other critical life challenges they face. Inspired by these exchanges, Niels began envisioning how he and his team could leverage technology to address these multifaceted problems for veterans and their families, planting the seed that would eventually grow into VetCV.
Shortly thereafter, Niels and his team began work creating VetCV as a technology platform focused on the specific needs of the veteran community. The goals of this project were to allow veterans to gain control over vital military and VA records, help them prepare for a successful transition to civilian life, and build innovative solutions combating the growing issue of suicide among veterans and active duty service members. To achieve this, his team created an all-in-one App designed to help veterans navigate these challenges while providing quick and easy access to trusted tools and resources they need. The culmination of these ideas became VetCV, which was launched in 2017.
Recent Trends and Future Work to Be Done
Despite the progress made by the VA MISSION Act and its predecessors, recent VA trends suggest a reduction in approving authorizations for veterans to access community care. This has unfortunately inhibited veterans’ ability to receive timely services outside of VA facilities. And, because a challenge for veterans is a challenge for us, TeamVetCV is working tirelessly to provide solutions and support initiatives improving the lives of veterans, such as the ACCESS Act.
The Veterans’ ACCESS Act of 2025 will lock in access standards, prevent wait-time manipulation, and establish urgent residential substance abuse and mental health treatment standards. VetCV supports this bill because community care is VA care, and veterans deserve transparency, choice, and life-saving support—all without delay.
The team at VetCV also wants to recognize the hard-working men and women at VA who strive to provide phenomenal care every day to our nation’s veterans. The Department of Veterans Affairs is integral to the sacred oath of the United States of America to support our nation’s warfighters after sacrificing their precious time, health, and lives in her service. Our commitment to improving the lives of veterans necessitates a commitment to improving VA by holding it to the highest of standards while supporting it in every way we can. That is what we are doing here.
We ask you to join us in supporting this bill. If you want to share your own story about problems you have experienced with timely access to care, click here to send us a short note and we’ll be sure to share your story with the committee.
TeamVetCV and Our Patriot Teaming Partners Wish You and Your Family a Safe and Happy Holiday Season
As we near the end of 2024, let’s take a moment to express our gratitude for the people who mean the most to us. It’s understandable that we may overlook the small joys in life when we’re caught up in the hustle and bustle of daily tasks. The holiday season provides us with the perfect opportunity to pause and appreciate what truly matters.
Our offices will close early on December 23rd and will reopen on January 2nd.
December, 2024 – This holiday season, TeamVetCV has been especially busy. With award ceremonies, feature updates, and charitable events, we’ve been working non-stop to improve the lives of Veterans and their families.
VetCV Wins EntreCon’s 2024 Veteran-Owned Business of the Year Award
Back in November, VetCV was honored as EntreCon’s Veteran-Owned Business of the Year. This award recognizes a veteran-owned small business that has attained outstanding business achievement while showing social responsibility, creativity, and leadership; all to improve and grow the community.
“This incredible honor of being named EntreCon’s Veteran-Owned Business of the Year belongs to our entire VetCV team. Their dedication, commitment, and relentless innovation are the driving forces behind everything we achieve. I also want to thank our Patriot Partners for believing in our mission and providing the support that makes it all possible. Most importantly, the ideas and feedback from our amazing VetCV User Community inspire us every day to do more and be better. Together, we are creating solutions that truly make a difference in the lives of Veterans and their families.”
— Niels Andersen, Founder and CEO, VetCV
Entrepreneur of the Year – Runner Up
We are also proud to announce that VetCV CEO, Niels Andersen was also awarded Runner Up for the Entrepreneur of the Year Award!
This award recognizes an entrepreneur who has a creative product or service that solves a problem in the marketplace. They are highly ambitious, serve as community leaders, and work to improve the quality of life for others through either employment or serving others.
About EntreCon
EntreCon is an annual business, leadership, and entrepreneurship conference held in Northwest Florida. Brainchild of businessman and philanthropist Quint Studer, EntreCon includes inspiring keynote speeches, interactive workshops, and dynamic networking opportunities meant to help attendees gain invaluable insights, forge meaningful connections, and unlock the keys to their personal and professional success.
First Ever VetCV Foundation Fundraising Dinner a Massive Success
The VetCV Foundation, the non-profit arm of VetCV, held its inaugural Foundation Fundraising Dinner this past November. The dinner, themed “What’s Next – Don’t Lose Your Mission,” ****helped raise money for the Max-Well Respite Center, the Hurricanes Helene & Milton Disaster Relief Fund, the Pensacola Police K-9 Unit, and other Charity Patriot Partners. The event, held at the Scenic Hills Country Club, included keynote speakers Representative Michelle Salzman, Florida House, District 1, and St. Louis Cardinals Major League World Series Champion, Adron Chambers, a presentation by the Pensacola Police K-9 Unit, a silent auction, and a raffle.
To learn more about this and upcoming charity events, go to vetcvfoundation.org/support-events. If you are interested in attending next year’s VetCV Foundation Dinner, early tickets can be purchased at a discount here.
About The VetCV Foundation
The VetCV Foundation seeks contributions, sponsorships, and grant opportunities to be used to improve the lives and wellbeing of our nation’s veterans, service members, and their families through community outreach programs alongside research and development innovations to address their unique life challenges. The foundation works to help with “What’s Next” for each chapter of veterans’ and their families’ lives.
Mental Health Task Force of Northwest Florida Receives CivicCon Award, VetCV Honored as Contributing Member
Last week, CiviCon presented awards to community members and organizations for their efforts to improve their local community, each based on different categories of public service. The Mental Health Task Force of Northwest Florida, of which VetCV is a member, received the prestigious CivCon Award for their work in developing a detailed public mental health plan focused on prevention, intervention, crisis response and recovery. The task force, lead by Representative Michelle Salzman, works to to bring greater focus to the topic of mental health and identify opportunities to improve behavioral health services for individuals and families.
About CiviCon
CivicCon is a project of the Center for Civic Engagement, a 501 (c)(4) nonprofit, with partnership support from the Pensacola News Journal. It aims to make a community a better place to live, play, work, and invest through smart planning and by driving unparalleled and continuing community engagement. Their goal is to shape an informed community engaged in civic conversations that improve the quality of life for all its members.
TeamVetCV is excited to tell you about the many upcoming family-friendly and Veteran-focused events in Northwest Florida. Come and join us for a great time with family and connect with other Veterans in the area. Be sure to check out veteransweekus.com to see a complete schedule of events happening in the week leading up to Veterans Day, and keep and eye on the events listed on vetcv.com home page to stay up-to-date!
Military & Veteran’s Trunk or Treat
Friday Oct. 25, 2024
6:00 PM – 8:00 PM CDT
American Legion Post 340 8890 Ashland Ave., Pensacola, FL 32534
GeneralAdmission is FREE!
Come on out for a fun and family-friendly Halloween evening! Featuring Military and Veteran organizations along with community partners. Presented by Kia Autosport Pensacola.
General Admission is $10 and VIP Access is $25 per person.
TeamVetCV is honored to support our Patriot Teaming Partner, Defenders of Freedom’s Concert at the Beach featuring award winning band Blackbird Anthem! Join local veterans and community members for great day of music.
Seville Square Park 311 E Government St, Pensacola, FL 32502
GeneralAdmission is FREE!
We are excited to support BARKTOBERFEST 2024, our fur-vorite outdoor event under the mutt-jestic oaks of Seville Square in historic downtown Pensacola bringing together local animal shelters and rescues, as well as a multitude of paws-itive area businesses.
Stop by the VetCV Foundation booth ask TeamVetCV about how the VetCV Vault App module – My Pets.
The 2024 Veterans Week will be more exciting than ever! Veterans Week also coincides with Foo Foo Fest in Pensacola and promises to be filled with tons of great things to do for Veterans and their families throughout our community.
The week will include Veterans Day ceremonies, educational and support events, career fair events, fund raisers, art, culture, music, and comedy entertainment for the entire family so come join us!
Scenic Hills Country Club 8891 Burning Tree Rd, Pensacola, FL 32514
Get ready for an extraordinary night at the beautiful Scenic Hills Country Club as we launch the 2024 Inaugural VetCV Foundation Fundraising Dinner, themed “What’s Next – Don’t Lose Your Mission.” This isn’t just a dinner; it’s a dynamic celebration of our unwavering dedication to empowering veterans and their families as they step into the next thrilling chapter of their lives. Your presence will help us make a lasting impact and ensure our mission continues to thrive.
We’re excited to feature two incredible keynote speakers: Representative Michelle Salzman, Florida House, District 1, and St. Louis Cardinals Major League World Series Champion, Adron Chambers. Their inspiring stories and insights will ignite our collective passion as we work together to create a brighter future for our veterans.
As the recovery effort continues, VetCV, the VetCV Foundation, and its Patriot Partners are here to help those affected navigate the challenges ahead. Together, we can provide the tools and support to rebuild, recover, and stay resilient during tough times. VetCV is here to help you prepare for a disaster and navigate the aftermath.
Below are some tips and resources to help you in the coming weeks and months.
Temporary Housing Information
If you need temporary housing during disaster recovery, there are important things to consider which you may not be aware of. To address this need, we’ve put together this short informational video with expert advice to help you get started.
Hope Florida
Hope Florida is an initiative that provides veterans and their families an individualized path to prosperity, economic self-sufficiency, and disaster recovery through collaboration between the private sector, faith-based community, nonprofits, and government entities.
– If you need assistance, Hope Navigators are available –
Take a look at the VetCV AI Buddy, your easy and secure way to find resources and strategies for dealing with the emotional stresses of disaster recovery.
You will be surprised at how easy it is to strike up a conversation and find answers to what matters right now.
School Closures – Education Disaster Information System
This curated list of school closure information is related to Hurricane Milton and is believed to be current as of 2:31 pm CST on Wednesday, October 16. Use this page to stay up-to-date on the status of public schools in the disaster area.
VetCV’s disaster assistance and preparedness Patriot Partners not only offer services you might need but often need volunteers to join them in delivering their mission. When a community is recovering from a disaster you might need help or even want to help, these Patriot Partners are here to help. Check out our disaster preparedness and recovery page in the VetCV Resource Library.
The VetCV Foundation Hurricanes Helene & Milton Disaster Relief Fund is dedicated to providing swift, life-changing support to veterans, their families, and communities impacted by the storm. Your donations directly help those in need.
When hurricanes strike, VetCV, the VetCV Foundation, and its Patriot Partners like Hope Florida are here to help those affected navigate the challenges ahead.
Together, we can provide the tools and support to rebuild, recover, and stay resilient during tough times.VetCV is here to help you prepare for a disaster and navigate the aftermath. With tools like the VetCV Find Me Beacon Alert Center, you can quickly let friends and family know you’re safe.
Plus, our Disaster Management Library provides essential resources to guide you through what to do next after the storm has passed.
Need someone to talk to or help sorting through your options? Start a conversation with our VetCV AI Buddy, a trusted companion ready to assist with personalized support. With VetCV, you’re never alone—before, during, or after a disaster.
If you need assistance, Hope Navigators are available – Call: 1 (833) 438- 4673
The VetCV Emergency Document Checklist helps you quickly identify the vital records you’ll need in case of evacuation due to a storm or natural disaster. Stay prepared, and let the VetCV List of Lists be your go-to guide.
Quickly and easily upload your documents into your VetCV Vault so you will always be able to retieve them when you need them!
School Closures – Education Disaster Information System
This curated list of school closure information is related to Hurricane Milton and is believed to be current as of 2:19 pm CST on Wednesday, October 9. Use this page to stay up-to-date on the status of public schools in the disaster area.
The VetCV Foundation Hurricanes Helene & Milton Disaster Relief Fund is dedicated to providing swift, life-changing support to veterans, their families, and communities impacted by the storm. Your donations directly help those in need.
